The importance of being found on Google is no secret. Due to convenience, people rarely look beyond the first 10 search results. It’s all the better if you rank among these top 10 entries when it comes to the product you want to market.
This involves mechanisms, processes, techniques, interfaces… that need to be considered. Often, this doesn’t require significant ongoing costs such as monthly subscriptions but rather complex, one-time programming efforts.
A ranking check can verify if you’re being found. It’s crucial to check ‘independently’ of your own browser. Otherwise, the results are tailored and biased.
The following is a test of the page before optimization.
The result shows that you are not listed among the first 100 entries. Therefore, you are “not found”.
Google needs several weeks or months to reassess the ranking. But after about 90 days, the result of my work looked like this:
This means that the second position was achieved using relevant search terms. Other terms were also satisfactory, as no Google Ads were used—this paid option could still be added on top.
If you search the way a customer would, Google takes regional factors into account, further improving results.
Top spot in the region, even with multiple entries!